NJASLA’S
2006 Annual Meeting And Expo Draws Record Attendance The New Jersey Chapter of the American Society of Landscape Architects (NJASLA) held its 2006 Annual Meeting in Atlantic City, New Jersey (January 29, 2006 through January 31, 2006.) The meeting was held at the Trump Taj Mahal Casio and Resort. It marked the 42nd Anniversary of the NJ Chapter. Jeffrey A. Tandul, CLA, ASLA, M.Arch, NJASLA President, (ENVIRONMENTORS) presided over the meeting of more than 600 registrants. Attendance set a record for the fourth year in a row according to the conference Co-chairs, Erica Solberger and Denise Mattes. Exhibit Chair Joeseph Perello reported a record number of vendor booths were sold, topping out at 67 booths. Exhibitors displayed their products and services including hardscape materials, plants, lighting, irrigation, other professional consultants included liability insurance agents, health insurance agents and playground equipment specialists. The Annual Awards Banquet was held on Monday, Jan. 30, 2006. Design awards winners, selected by a distinguished jury in fall 2005, were honored. NJASLA President, Jeff Tandul (ENVIRONMENTORS) distributed awards on behalf of the chapter to noteworthy NJASLA volunteers for their remarkable effort though the year. These awards recipients included the following: Student Coordination Awards Program LARE Review Course Instructor NJASLA Attorney Annual Meeting Committee: Executive Committee Members Dennis Carmichael, FASLA (EDAW), ASLA National President, provided and inspirational update of nationwide activities and ASLA plans for the future. Mr. Carmichael also spoke eloquently in his educational seminar entitled “Narrative Strategies in Urban Place-making.” During the weeks after the meeting, Mr. Carmichael and several other dignitaries from National ASLA congratulated President Jeff Tandul, and the Chapter on the great success and caliber of the 2006 Annual Meeting. Landscape Architects from New Jersey and surrounding states attended this conference to continue their professional education. An impressive group of speakers educated invigorated and inspired attendees to engage in opportunities to “Think Green.” The 2006 Annual Meeting had an International flavor because of some very special attendees. One of these attendees, Dr. Jae-Keun Lee, Ph.D, is a visiting Scholar at the Cook College, Rutgers University Landscape Architecture Program. Dr. Lee is Director of the Council for Industry Academic Cooperation and Associate professor in the Department of Environmental Landscape Architecture at Sangmyung University in Korea. Dr. Lee heard about the NJASLA past meetings and the high caliber of speakers and exhibitors. When he passed this information on to many of his colleagues and students in Korea they decided they must attend the 2006 Annual Meeting. A group of 20 landscape architecture practitioners and students from Korea attended the NJASLA 2006 Annual Meeting. The group’s attendance was partially sponsored by NJASLA and Rutgers University. However, most of the expenses for the group’s travel and attendance was covered by the Korean individuals attending. In the past the NJASLA Annual Meeting has been attended by practitioners from as far away as Massachusetts, Vermont, and Canada. This international event was a first, and yet another record set by the New Jersey Chapter. Wolfgang Oehme, FASLA, (van Sweden & Associates) was the keynote speaker on Sustainable Landscape Design at Sunday's opening session. Oehme, van Sweden & Associates has an impressive record of innovation in the development of sustainable low maintenance perennial and grass landscapes throughout Europe and the United States. Their prodigious body of work includes the creation of parks and other public spaces, as well as institutions and private residences. Among the other notable speakers was Jose Alminana, Principal at Andropogon Associates of Philadelphia, who spoke on Leadership in Energy and Environmental Design (LEED) in the Landscape. Howard Abel, FASLA of Abel, Bainnson, Butz, LLP discussed his recent work on the Hudson River Park, NYC, and how “green” affects the lives of those who live in the city. Larry Powers, Esq. (Hoagland, Longo, Moran, Dunst & Doukas, Attorney’s at Law) made a fabulous and informative presentation on the importance of the “Applicable Standards of Care” as they apply to Landscape Architects. Larry included a humorous presentation on an important new area of liability for Landscape Architects. That liability is a result of deer browsing of designs landscape architects create for their clients. Mr. Powers created important verbiage affectionately called “The Bambi Clause” that was recommended to be included in all client contracts. Mr. Powers serves as the NJASLA Attorney pro bono. The Chapter expresses its deepest appreciation for his donated services. Conference topics included presentations on stormwater management practices and regulations from NJDEP. Another stormwater related presentation discussed the city of Philadelphia’s stormwater management and its relationship to urban development. Internationally renowned Urban Forestry guru, writer and researcher, Dr. Edward Gilman, Ph.D., (University of Florida) addressed “Designing Sites to Fit Desirable Trees” in his keynote session. Dr. Gilman also presented a separate session on timely lessons learned from hurricanes in Florida. The appearance of Dr. Gilman was sponsored by “Horticopia”. As part of the urban forestry and arboriculture education track, two great presentations were provided by Dr. Jason Grabosky, Ph.D (Rutgers Univerity). Dr. Grabosky concentrated on modern resources for tree selection and trees in or near pavement. Throughout their careers, Drs. Gilman and Grabosky have collaborated on arboriculture related research. Dr. Bruce Fraedrich, Ph.D. (Bartlett Tree Experts Research Lab) rounded out the arboriculture track with his presentation on creating shade gardens without damaging roots. He explained how a tool called an “air spade” can be utilized to safely cultivate and add organic amendments under mature trees. Dr. Fraedrich also provided an update on tree diseases and pests in his second presentation. The urban forestry/arboriculture education track provided continuing education credits not only for landscape architects but also for certified tree experts. This cross over education provided for networking with another green industry and will improve communications between Certified Tree Experts and Landscape Architects. Sean Ryan (CLA, Union County Parks Dept.) and Kathleen Gallop, Esq. provided a lively discussion of the nearly lost Olmsted drawings and documents from the Union County, NJ Park System. Mr. Ryan and Ms. Gallop have been archiving and documenting the history of the UC Park System, which was originally designed by the Olmsted Bros. firm in the early 1920’s. They are examining the prospect of obtaining National Historic Register status for the UC park system. The UC Park System is an unknown gem. The proposed links between parks were actually built and are still intact. Even famed neighboring Essex County Park System (also designed by Olmsted Bros.) never had its links realized. The closing session, featured keynote speakers Gary and Cynthia Kinman of Kinman Associates, who shared their knowledge of Partnering for Success where Landscape Architects learned the benefits of setting high standards and aligning with industry experts. NJASLA has continued the alliance forged at our 2005 convention with the Atlantic County Utilities Authority, Atlantic City Public Works and the Trump Taj Mahal, to provide recycling during the convention. The registration materials and programs were printed with soy inks on recycled paper at no extra cost, an environmentally sensitive move that is also fiscally sound. In addition, participants received tote bags made from recycled materials called The Bottle Bag®, a material made from 100-percent recycled soda bottles. Each bag was individually cut, hand-stitched and screen-printed in New Hampshire by Enviro-Tote®, Inc., a family-owned, woman-owned and operated company. Events
And Activities For April May And June 04/26/2006 04/26/2006 Saturday, April 29-30 Sundays in April and May Friday, April 28-30 April 29, 2006 April 30-May 3 May 3, 2006 May 6,& 20, June 10 & 24,
9am to 11am May 13, 2006 May 19-20, 2006 Now Through May 28 |
National Landscape Architecture Month This is a good opportunity to make yourself and the profession known to elected officials. It is also a wonderful positive media opportunity for the elected officials and the profession. Positive publicity is always desirable. Why not give you local official a call and make your request today? When you speak to your officials, you can take a few minutes to educate them about the profession. What’s in a Name? The subject of the article was an account of landscape architect Laurie Olin’s work revitalizing the Washington Monument grounds. Comparing Laurie Olin to a “landscaper” is like saying “Donald Trump owns a few buildings”. The really sad part of this issue is that the article was originally released to the press through ASLA National, with Landscape Architect in the headline. National allowed the AP and press to alter the headline if they wished. This was much to the detriment of the profession. When I brought this issue to the attention of ASLA National, the response was lukewarm at best. I was told that “this really is not that big of a deal…” and that “we should be happy anybody gave it some ink…”. Furthermore, they explained that we should preferably ignore it, in the hopes we would not “upset the press”. This response was quite shocking to me to say the least. Public perception and the name recognition of the profession, is a problem we have been fighting since the time of F.L. Olmsted in the early 1900’s. There is an old saying that says, “There is no bad press, as long as they spell your name correctly”. The Home News Tribune, in its quest for a shorter, snappier headline, did more than “misspell our name”. Headlines like this do far more harm than good by perpetuating landscape architects as “landscapers”. This mistake is still all too common. The representative from ASLA National told me “…we should concentrate on the positive aspects of the article…” It may just be my humble opinion, but this is tantamount to someone spitting in your face and telling you it is raining. The reality is, we as a profession can revel in Laurie Olin’s work and debate the merits of it and feel all warm and fuzzy inside that “one of our own made it” and “we got some kind of mention in the press.” However, the tragic reality is, the general public relates to the world in “sound bites” and headlines. I doubt very much if most of the general public read the article, but I bet you they all read and recall that headline. TV commercial advertisers and newsreaders are aware that Americans as a rule have very short attention spans. The rule of the day in advertising and marketing is not rocket science. The proven technique is, mention the product name as many times as possible, in as short a time as possible (hence the 30 second commercial) and get brand name recognition. Consider Donald Trump and Martha Stewart’s approaches. You may love or hate these two characters. However, love or hate them, YOU KNOW THEIR BRAND! Trump has kept it the simplest. One word, his name, is the brand. Ms. Stewart, ethical challenges aside uses two words, first and last name. Consider another corporate marketing genius, Nike Corporation. I wager you all have heard “Just Do It” and associate it with their product and the Nike brand. Another simple example is “Coca cola—The Real Thing®”. What in the world that actually means, nobody knows, but when one hears “The Real Thing®” one thinks- “Coke®”. We need to do the same for our profession. All the rhetoric aside about how much better we design and are trained in various skills is meaningless if nobody knows our brand. In simplest terms our “brand” is Landscape Architecture. The response I got from National reminds me of the somewhat pervasive and self perpetuating masochism from which our profession suffers. We seem to have a twisted sense of enjoyment at being “the underdog”. This actually is not surprising. Most of the landscape architects I know, even those who are near the level of icon, tend to be mild mannered, somewhat unassuming, and not to be described as egomaniacal. Perhaps this stems from our training to “fit our designs to the land”. We seem to do this with our selves and promoting the profession. We just try to fit in. But in order to be selected or considered, we must stand out. It is a bit depressing to think, that if we can not get one of the “icons of Landscape Architecture” recognized by their proper title, what chance to the rest of us “mere mortal” practitioners have? When you come upon these types of headlines in the future, send those editors a polite, respectful note, thanking them for printing something about our profession. But, also take the time to explain our “brand” and why it is such an important and sensitive issue. You would be surprised how many editors what to “get it right”. Annual Meeting 2006 Wrap Up We will have a kick off meeting, some time in May 2006 to begin planning the 2007 Annual Meeting. Volunteers and suggestions are always welcome. Feel free to e mail me (olmstead3@aol.com) or Patricia Brewer (pbrewer@publicstrategiesimpact.com at Headquarters to let us know you are interested in helping out or have ideas for speakers. (And yes, to all you “smarty pants” out there, I DO know “Olmsted” is spelled wrong in my e mail address) 2006 Golf Outing We need your support and landscape architects to come to this event. There has been very solid support from vendors over the last several years, but it is imperative to get more of you LA’s out there playing! Please plan to join us. Conclusion Historic Landscapes Inventory And Spatial Mapping Needs Your Help! Dear Colleagues, I have recently been appointed the first New Jersey District Manager for the Historic American Landscape Survey (HALS) by the National Parks Service. Under the direction of Paul Dolinsky, national Chief of HALS and working closely with the membership of ASLA, the HALS Program will identify projects for HALS documentation, maintain and publish the inventory and develop funding for documentation. My first duty in this impressively named but unpaid appointment will involve coordinating the development of a Historic American Landscapes Survey Inventory (HALSI), our first broad attempt at gathering brief and basic information about significant landscape architectural accomplishments within each State across the United States. This will be an ongoing, open-ended inventory accepting entries volunteered from entries by the public and especially Landscape Architects. Attached please find a HALSI form for your use. You will see there is a "submit" box at the bottom of the form. By clicking on this box, information will be forwarded directly to the HALS Washington, DC Office and where the national inventory will be maintained and to NJASLA, maintaining a chapter copy. Hopefully, the directions on the last page (4) will provide you with sufficient guidance, but as always, feel free to contact Paul or myself with questions. Nicholas
Tufaro Paul
D. Dolinsky, Chief Editor's Note:
Message
From Dan Sullivan, ASLA National However, every ASLA member can help address this challenge by writing to their Representative - as a constituent - and asking him or her to meet with the ASLA members from your state who will be in Washington. The attached memo and letter are designed to make it as easy as possible for ASLA members in your state to contact their Representative. With Lobby Day on May 4, it would be tremendously helpful if you could forward this message today to members of your Chapter and encourage them to help with this effort. Please feel free to contact me or any member of the Government Affairs staff with any questions or for additional information. We very much appreciate your help! Dan Sullivan
Special Attendees Visit Annual Meeting Dr. Lee heard about the NJASLA past meetings and the high caliber of speakers and exhibitors. When he passed this information on to many of his colleagues and students in Korea they decided they must attend the 2006 Annual Meeting. A group of 20 landscape architecture practitioners and students from Korea attended the NJASLA 2006 Annual Meeting. The group's attendance was partially sponsored by NJASLA and Rutgers University. However, most of the expenses for the group's travel and attendance was covered by the Korean individuals attending. In the past the NJASLA Annual Meeting has been attended by practitioners from as far away as Massachusetts, Vermont, and Canada. This international event was a first, and yet another record set by the New Jersey Chapter. Northern Members of NJASLA
Make the State Arbor Day Planting Site YOUR statement on National
Landscape Archtiecture Month Fri. April 28 NJ State Arbor Day Event, Paramus High School, (FREE) Time: 8am tree planting begins. 11:00 am Arbor Day Ceremony Place: Paramus High School, 99 East Century Road, Paramus This year, the State Arbor Day Event, occurring Friday, April 28th, will be at the High School in Paramus, Bergen County. We will be planting 80 large shade trees and an additional 300 shrubs and perennials at the school. The Bergen County School District will be closed that week, so we are looking for many volunteers! As always, The Tree Foundation will provide all tools, gloves, refreshments and lunch. Please let me know if your group is available to assist us with the State Arbor Day Event. Individual volunteers are welcome! Thank you! Lisa Simms
Brick in Architecture Award winners will be recognized in national media, from special coverage in Brick News Online and Brick in Architecture to a special insert in Architectural Record! The 2006 awards competition is being conducted entirely online. Complete information on eligibility, submission requirements, categories, and judging is available at: http://www.gobrick.com/html_public/BinA2006_info.html Don't delay! Deadline for submission of all entries is April 28, 2006. Brick makes a lasting statement — and winning this award could solidify your name in architecture. Log on today and submit your entry to the 2006 Brick in Architecture Awards before time runs out! Innovation in Workforce Housing Awards IWFHA is open to builders, architects, designers, developers and land planners nationwide. Communities completed or for which the first model opened, or the first unit was occupied, between January 1, 2004 and October 27, 2006 are eligible to enter. For specific entry guidelines and an entry form, please click on the link below.
Save This Date Purpose Who Should Attend? For updates and more information, please check our website:: www.nj.gov/dep/hpo NJDEP NJ Landscape Project Trainings for 2006 The New Jersey Division of Fish and Wildlife’s Endangered
and Nongame Species Program (ENSP) adopted a Geographic Information Systems
(GIS) approach to imperiled species protection called the Landscape
Project. The project uses GIS to identify, delineate and ultimately protect
habitat critical to the long-term survival of New Jersey’s wildlife.
Participants will learn about the Landscape Project and utilize GIS hands-on
to access critical habitat maps for threatened and endangered species.
Training is free and open to the general public. Environmental
professionals and conservation-minded citizens are encouraged to attend. Seating
is limited so please register today! |
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NJASLA Executive Committee President President-Elect 1st Vice President 2nd Vice President Secretary Treasurer Trustee Past President Legal Counsel Management & Governmental Affairs Consultants New Jersey ASLA Today Newsletter Editor Newsletter Layout/Graphics The opinions expressed in bylined articles
are those of the authors and do not represent the opinions of NJ-ASLA.
The authors are solely responsible for the information contained in those
articles. |
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